In today’s fast-changing world, from supply chain fractures and geopolitical tensions to the surge of artificial intelligence (AI) and shifting consumer behaviors, brands have no choice but to keep evolving to stand out to customers.
To adapt and endure, businesses must have vision and a profound understanding of their core values, while also equipping themselves with the courage and capability to continually reinvent themselves by rebranding and quickly keeping pace with an ever-changing reality.
With the domestic market packed with competition and the global market offering both opportunities and challenges, Vietnamese businesses that want to grow need to boldly step onto the world stage, win over consumers both domestic and international, keep customers engaged in the AI era, and most importantly, move fast while aiming for truly sustainable growth.
Within this context, “Legacy & Vision” becomes a guiding principle for brand transformation. It empowers companies to refresh their core values, adapt to evolving customer expectations, and not only stay resilient but also rise to lead the market. The brands that remain flexible, dare to change and and build deeper connections with customers will be the ones to break through strongly in the future.
The Brand Conference 2025, themed “Legacy & Vision” brings together senior leaders, strategy consultants, and brand experts to foster a space for meaningful dialogue on market shifts, consumer behavior, and brand repositioning.
The event offers practical insights, strategic solutions, and real-world inspiration from brands that have successfully reinvented themselves. It’s also a chance for businesses to gain fresh perspectives and build smarter, more creative brand strategies for the future.
Leading Brand
Guiding the market with experience, flexibility, and adaptability, creating exceptional momentum amid constant competition and market fluctuations.
Global Vision
Building clear strategies and a long-term vision to help Vietnamese brands expand internationally, seize opportunities, and overcome every challenge.
Innovation & Agility
Quickly adapting to continuous changes, breaking conventional thinking, and implementing bold, creative steps to achieve market breakthroughs.
Connecting Heritage
Preserving core values, leveraging brand heritage, while establishing a solid management foundation for sustainable growth.
Speaker
Tony Auvray
Vietnam & Cambodia FMCG Market Lead, Nielsen IQ
Speaker
Nguyen Quoc Ky
Chairman & Founder, Vietravel
Speaker
Trinh Tien Dung
Chairman, Đại Dũng Group (DDC)
Speaker
Nguyen Quang Tri
Chief Marketing Officer, Vietnam Dairy Products Joint Stock Company (Vinamilk)
Speaker
Nguyen Truong Hai
CEO SAINT-GOBAIN VIETNAM
Speaker
Le Quang Thuc Quynh
CEO, Vietnam USA Society English Centers (VUS)
Moderator
Tran Hoang
Founder & Chairman, Vietnam Marcom
Moderator
Tran Lien Phuong
Director at AMCO, and Strategic Consultant, RUBIKTOP
The presentation shares customer insights (assessing consumer trust in brands, consumer habits; digital marketing vs. traditional marketing influencing purchasing decisions…) to help brands make a breakthrough mark in domestic and international markets.
Which brands will lead the next wave of competition: established names with deep-rooted heritage or new, daring, and agile challengers?
This panel brings together established brands with deep foundations and decades of experience, alongside younger brands that thrive on agility, experimentation, and quick adaptation. Speakers will examine the strengths and blind spots of each side, from mindset and structure to innovation and risk-taking, all to answer a pressing question: what makes for an effective brand pivot in today’s era of intense global competition?
Every brand transformation demands “an iron fist in a velvet glove.”
A sharp vision and strong mindset can anchor a brand through disruption, earning lasting customer loyalty throughout its life cycle. Vision and innovation go hand-in-hand to preserve brand essence while adapting and staying memorable in a crowded world.
How can leaders align their vision with brand heritage to drive innovation in the right direction? And most importantly, how can a brand remain not only attractive at first glance but also sustain long-term loyalty and affection from its customers?
Note:
• Ticket prices do not include VAT
• Newspaper and ticket packages: VAT and shipping fees are not included
• The vouchers are available in limited quantities
Location
The Reverie Saigon
Ho Chi Minh City
Time
25.09.2024
Media partnership:
pr@forbes.vn
0918 610 088
Attend the event:
events@forbes.vn
0909 344 841
By forbes.baovanhoa.vn (https://forbes.baovanhoa.vn/brand-conference/)