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Overview

In today’s fast-changing world, from supply chain fractures and geopolitical tensions to the surge of artificial intelligence (AI) and shifting consumer behaviors, brands have no choice but to keep evolving to stand out to customers.

To adapt and endure, businesses must have vision and a profound understanding of their core values, while also equipping themselves with the courage and capability to continually reinvent themselves by rebranding and quickly keeping pace with an ever-changing reality.

With the domestic market packed with competition and the global market offering both opportunities and challenges, Vietnamese businesses that want to grow need to boldly step onto the world stage, win over consumers both domestic and international, keep customers engaged in the AI era, and most importantly, move fast while aiming for truly sustainable growth.

Within this context, “Legacy & Vision” becomes a guiding principle for brand transformation. It empowers companies to refresh their core values, adapt to evolving customer expectations, and not only stay resilient but also rise to lead the market. The brands that remain flexible, dare to change and and build deeper connections with customers will be the ones to break through strongly in the future.

The Brand Conference 2025, themed “Legacy & Vision” brings together senior leaders, strategy consultants, and brand experts to foster a space for meaningful dialogue on market shifts, consumer behavior, and brand repositioning.

The event offers practical insights, strategic solutions, and real-world inspiration from brands that have successfully reinvented themselves. It’s also a chance for businesses to gain fresh perspectives and build smarter, more creative brand strategies for the future.

Flexible
& Adaptive Brand
Develop and build a smart, creative, and effective brand management platform, creating opportunities for significant breakthroughs in the future

Event Highlights

Leading Brand

Guiding the market with experience, flexibility, and adaptability, creating exceptional momentum amid constant competition and market fluctuations.

Global Vision

Building clear strategies and a long-term vision to help Vietnamese brands expand internationally, seize opportunities, and overcome every challenge.

Innovation & Agility

Quickly adapting to continuous changes, breaking conventional thinking, and implementing bold, creative steps to achieve market breakthroughs.

Connecting Heritage

Preserving core values, leveraging brand heritage, while establishing a solid management foundation for sustainable growth.

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UNDERSTAND THE MARKET, DEFINE THE BRAND

Speakers 2025

Speaker

Tony Auvray

Vietnam & Cambodia FMCG Market Lead, Nielsen IQ

Speaker

Nguyen Quoc Ky

Chairman & Founder, Vietravel

Speaker

Trinh Tien Dung

Chairman, Đại Dũng Group (DDC)

Speaker

Nguyen Quang Tri

Chief Marketing Officer, Vietnam Dairy Products Joint Stock Company (Vinamilk)

Speaker

Nguyen Truong Hai

CEO SAINT-GOBAIN VIETNAM

Speaker

Le Quang Thuc Quynh

CEO, Vietnam USA Society English Centers (VUS)

Moderator

Tran Hoang

Founder & Chairman, Vietnam Marcom

Moderator

Tran Lien Phuong

Director at AMCO, and Strategic Consultant, RUBIKTOP

Agenda (tentative)

13:30 – 14:00
Welcome Guests
14:00 – 14:05
Opening
14:05-14:10
Opening Speech
14:10 – 14:40
KEYNOTE: Brand – From Local to Global

The presentation shares customer insights (assessing consumer trust in brands, consumer habits; digital marketing vs. traditional marketing influencing purchasing decisions…) to help brands make a breakthrough mark in domestic and international markets.

14:40 – 15:30
PANEL 1: Heritage vs. Breakthrough

Which brands will lead the next wave of competition: established names with deep-rooted heritage or new, daring, and agile challengers?

This panel brings together established brands with deep foundations and decades of experience, alongside younger brands that thrive on agility, experimentation, and quick adaptation. Speakers will examine the strengths and blind spots of each side, from mindset and structure to innovation and risk-taking, all to answer a pressing question: what makes for an effective brand pivot in today’s era of intense global competition?

15:30 – 15:45
Tea Break
15:45 – 16:35
PANEL 2: Visionary Innovation

Every brand transformation demands “an iron fist in a velvet glove.”

A sharp vision and strong mindset can anchor a brand through disruption, earning lasting customer loyalty throughout its life cycle. Vision and innovation go hand-in-hand to preserve brand essence while adapting and staying memorable in a crowded world.

How can leaders align their vision with brand heritage to drive innovation in the right direction? And most importantly, how can a brand remain not only attractive at first glance but also sustain long-term loyalty and affection from its customers?

16:35 – 17:15
Honoring ceremony of 25 Most valuable brands of listed companies announced by Forbes Vietnam
17:15 – 18:00
Networking

Tickets

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Note:

• Ticket prices do not include VAT

• Newspaper and ticket packages: VAT and shipping fees are not included

• The vouchers are available in limited quantities

Past Events

[Highlight] Brand Conference 2022 | Forbes Vietnam
[Highlight] Brand Conference 2023 | Forbes Vietnam

Information & Place

Location

The Reverie Saigon
Ho Chi Minh City

Time

25.09.2024

Contact

Media partnership:

pr@forbes.vn
0918 610 088

Attend the event:

events@forbes.vn
0909 344 841

By forbes.baovanhoa.vn (https://forbes.baovanhoa.vn/brand-conference/)