In today’s fast-changing world, from supply chain fractures and geopolitical tensions to the surge of artificial intelligence and shifting consumer behaviors, brands have no choice but to keep evolving to stay relevant. To move forward, businesses need to rethink their strategies, refresh their image, and reposition themselves to fit this new reality.
Beyond competing in a crowded home market, Vietnamese companies are now reaching for the global stage, aiming to win customers both locally and internationally, secure loyalty in the age of AI, and above all, drive growth while keeping sustainability at the center.
That’s why brand reignition matters, refreshing core values and meeting evolving customer expectations can help companies not just stay in the game, but take the lead. The brands that stay flexible and foster real connections will be the ones to rise above.
The Brand Conference 2025, themed “Reignition” , brings together senior leaders, strategy consultants, and brand experts for in-depth discussions on market shifts, consumer behavior, and brand repositioning. The event offers practical insights, strategic solutions, and real-world inspiration from brands that have successfully reinvented themselves. It’s also a chance for businesses to gain fresh perspectives and build smarter, more creative brand strategies for the future.
Leading the Trends
Capitalizing on Vietnam’s economic recovery, the conference offers groundbreaking brand-building strategies to help businesses achieve robust growth and overcome challenges in an ever-evolving market landscape.
Understanding the Market
Gain in-depth insights into Vietnam’s consumer market, customer behavior, and emerging trends. This is a valuable opportunity for marketing professionals to shape optimal strategies, creating sustainable and distinctive value for their brands.
Emotional Connection
Discover the secrets to becoming a preferred brand: crafting a unique identity, forging deep emotional connections with customers, and fostering lasting loyalty. Learn from real-world success stories and innovative solutions.
Gen Z – The Key to the Future of Consumption
Dive into the psychology and behavior of the new generation of consumers to develop effective engagement strategies. This session provides fresh perspectives on omnichannel experiences and optimizing marketing strategies for future success.
NGUYỄN CAO NGỌC DUNG
Vietnam SMB Lead, NielsenIQ
CAO HOÀI DƯƠNG
Chairman, PVOIL
TRƯƠNG SỸ BÁ
Chairman, Tan Long Group; Chairman, BAF Vietnam
BHARDWAJ VINAY
Country Head & Vice Chairman, Indorama Ventures Vietnam
ANIL VISWANATHAN
Managing Director, Kinh Do Mondelez Vietnam
BÙI HOÀNG SANG
CEO, Lof
PHẠM NAM THẮNG
CEO, FAHASA
Moderator
HOÀNG NGỌC MINH TOÀN
Vice chairman PHC Media, Forbes Vietnam
Moderator
HOÀNG THỊ MAI HƯƠNG
Chairwoman, Publicis Groupe Vietnam
Ms. Đặng Minh Phương – Chairwoman PHC media, Forbes VN
In the keynote speech, the speaker will analyze the current Vietnamese consumer market picture and the factors influencing consumer behavior. These insights will help businesses stay up to date with new trends and implement appropriate strategies to achieve their brand objectives.
– Nguyễn Cao Ngọc Dung, Vietnam SMB Lead, NielsenIQ
Many Vietnamese businesses with a long history are facing the challenge of innovating to grow to a higher level. In today’s era, quality products alone are not enough, brands need to build a clear identity and connect strongly with customers’ emotion to become the top choice. In this session, experts will share how businesses transform to build unique brands that preserve core values while staying modern. They will also discuss how to build long-lasting customer relationships through genuine emotional connections.
– Cao Hoài Dương, Chairman, PVOIL
– Trương Sỹ Bá, Chairman, Tan Long Group; Chairman, BAF Vietnam
– Bhardwaj Vinay, Country Head and Vice Chairman, Indorama Ventures Vietnam
– Moderator: Hoàng Ngọc Minh Toàn, Vice chairman PHC Media, Forbes Vietnam
Gen Z, born between 1997 and 2012, currently accounts for 25% of the workforce and is becoming an important driving force in the Vietnamese consumer market. With 55% of them using TikTok instead of Facebook like generation Y, Gen Z has a lot of different shopping habits and value priorities. These create challenges for businesses in approaching and serving. The panel dicussion will focus on new experience trends in approaching Gen Z, decoding the multi-channel sales war and building effective sales strategies for this customer group.
– Phạm Nam Thắng, CEO, Fahasa
– Anil Viswanathan, Managing Director, Kinh Do Mondelez Vietnam
– Bùi Hoàng Sang, CEO, Lof
– Moderator: Hoàng Thị Mai Hương, Chairwoman, Publicis Groupe Vietnam
Note:
• Ticket prices do not include VAT
• Newspaper and ticket packages: VAT and shipping fees are not included
• The vouchers are available in limited quantities
Location
The Reverie Saigon
Ho Chi Minh City
Time
25.09.2024
Advertising and event sponsorship:
pr@forbes.vn
0918 610 088
Attend the event:
events@forbes.vn
0909 344 841
By forbes.baovanhoa.vn (https://forbes.baovanhoa.vn/brand-conference/)
