Over the past three years, Vietnam’s real estate market has endured its most challenging phase in over a decade. From liquidity shortages and legal bottlenecks to interest rate pressures and defensive sentiment, the entire industry has been forced to re-examine its growth model.

As 2025 unfolds, the market is shifting toward a new trajectory—not merely restoring liquidity but redefining how it operates and competes. The question mark in the theme challenges us to reflect: Are we simply returning to old ways, or are we opening a new chapter?

We are witnessing the rise of Proptech, Fintech, and sustainable financial mechanisms—tools that optimize operations, enhance data transparency, and attract global capital. Within this context, industrial and commercial real estate are redefining their operations and funding models, forming the focus of Panel 1.

Meanwhile, residential and urban real estate are evolving from “selling” to “creating living experiences,” where each project becomes an urban platform integrating technology, renewable energy, and community development—this will be the focus of Panel 2.

This session offers a comprehensive view of how industrial and commercial developers are adapting to the new cycle, where Proptech serves as a crucial competitive foundation for optimizing land use, energy efficiency, and asset management.

Speakers will share insights on how pioneering companies apply technology to enhance operational transparency and attract international capital. The discussion will also explore opportunities for financializing industrial and commercial real estate through instruments like REITs, green bonds, and FDI.

Central question: How can industrial and commercial real estate enterprises revive through technology and smart finance—not only to overcome crises, but to set new benchmarks for Vietnam’s market?

As urbanization and technology converge to reshape lifestyles, Vietnam’s real estate sector is entering a phase of long-term value creation. This session brings together urban developers, architects, and forward-looking investors to share visions for building smart and human-centric urban ecosystems.

Speakers will discuss the application of AI, IoT, renewable energy, and green materials in urban development. The discussion will center on building urban ecosystems based on genuine ESG principles, where technology drives transparency, the environment is protected, and communities thrive sustainably.

Drawing lessons from pioneering ESG-based urban models in Singapore, Seoul, and Bangkok, the session advocates a mindset shift—from simply selling apartments to creating sustainable communities, where projects generate not only profit but also social value, turning real estate brands into living platforms for future generations.