Bruce is the managing partner of McKinsey’s Vietnam offices. He works at the intersection of digital, strategy, and implementation, and leads the firm’s work on merger management in Southeast Asia.
Bruce has served leading corporations, local conglomerates, state-owned enterprises, and multinationals throughout Asia. His work includes financial services, real estate, oil and gas, and automotive.
He has extensive experience advising clients on topics related to strategic planning and growth, large-scale transformations, M&A, organization design, economic development and investment strategies.
Passionate about driving digital innovation in Vietnam, Bruce has spearheaded thought leadership around building digital ecosystems and working alongside leaders in Vietnam to reinvent their businesses and operating models through digital capabilities.